The 2015 BFI London Film Festival came to a close this evening with the European Premiere of Danny Boyle’s Steve Jobs. With all the stars out on the red carpet, it had all the hallmarks of a blockbuster finale on the scale of any of the Apple product launches we’ve become so accustomed to.
The biopic plays out in three distinct acts, all during iconic Jobs-headed product launches: the 1984 launch of the first Macintosh home computer; the 1988 launch of the NeXT Computer for NeXT Inc. (the company Jobs set up after being forced out of Apple); and ending with the 1998 launch of the first iMac computer.
Whilst it may risk being a big advert for Apple, the poor picture painted of the figurehead of the company throughout ensures that is never the case. The Steve Jobs we get to know over the course of the three acts, which play out in real time in the lead up to each of the presentations Jobs is giving, is narcissistic and self-centred, only relenting from the power trip when he finally achieves the success he has been driving for. It shows softer sides of his personality and attempts to justify his unique traits but the focus on his tempestuous relationship with his ex-girlfriend Chrisann Brennan and their child Lisa ensures his best side is never seen.
It is actually a difficult watch throughout. It is basically two hours of arguments, eventually becoming tiring. It does successfully portray the frantic and intense atmosphere of a huge-scale product launch in a very real manner. It fails, however, to convince that this is a good platform for great cinema.
Michael Fassbender plays the Steve Jobs we see here to perfection, capturing the nuances required of someone who is heartless to the extent of being cruel. Kate Winslet’s turn as Joanna Hoffman is steadier than her accent, and Seth Roger puts in an adequate performance as Steve Wozniak. The standout performance is quite minor but nontheless critical: Michael Stuhbarg is exceptional as the bullied inventor Andy Hertzfield.
The biggest success is the genius move to film the picture on era-appropriate equipment. The three scenes were each filmed using totally different techniques: 1984 was captured on beautiful 16mm film, 1988 on 35mm film and 1998 on digital film. The evolution of technology is reflected in the format change and portrays each era in a manner that would have been impossible with digital post-production.
Whilst it isn’t a let down, it will be difficult to find a sustainable market for this film. It’s not a straight biopic, it isn’t hugely in favour of Apple, nor is it against it. It’s a struggle to watch and is unlikely to have people raving about its successes as they leave the cinema.
It could be Danny Boyle’s Newton moment.
Steve Jobs is released in cinemas in the UK in November.
If you enjoyed the film so much you’re interested in some further viewing, then check out the below videos. In the film you see the 40 minutes building up to the release of three products, but never get to see the keynotes themselves.
1984 – Original Macintosh home computer
The original keynote:
The Superbowl “1984” advert:
1988 – NeXT
The 1988 keynote speech isn’t available on YouTube, but this ABC news segment is a close fit:
1998 – iMac
The full video in all its glory: