Zavvi Disney Steelbooks – An update

In February 2017, I published an article that criticised Zavvi’s policy on Disney steelbooks. I still stand what I said at the time, because the situation was dire and frustrating. There had been 35 brilliant releases from them, but the new items had started to dry up before dropping off a cliff. To make matters worse, they’d started re-releasing some of the more popular films again with lenticular cases.

Whilst the article was written out of anger, the result was something of a pleasant surprise. Lilo and Stitch was made available immediately after the article went out. Since then, we’ve seen a five further items hit the Zavvi online store:

Atlantis The Lost Empire

Meet The Robinsons

The Rescuers Down Under

Bolt

Basil the Great Mouse Detective

This is all fantastic news, giving the steelbook collectors hope that finally we’ll get a full set of Disney releases that are in the same format and with consistent packaging.

So what’s left? Well, there’s good news and bad. We’ll deal with the former first…

WHAT’S LEFT TO RELEASE AND CURRENTLY AVAILABLE ON BLU-RAY IN THE UK?

Fun and Fancy Free
Disney Classic #9
Originally released on September 27, 1947
Currently available on Blu-ray in the UK

The Adventures of Ichabod and Mr. Toad
Disney Classic #11
Originally released on October 5, 1949
Currently available on Blu-ray in the UK

The Many Adventures of Winnie the Pooh
Disney Classic #22
Originally released on March 11, 1977
Currently available on Blu-ray in the UK

Oliver & Company
Disney Classic #27
Originally released on November 18, 1988
Currently available on Blu-ray in the UK

Dinosaur
Disney Classic #38 (US numbering)
Originally relased on May 19, 2000
Currently available on Blu-ray in the UK

Home on the Range
Disney Classic #44 (UK numbering)
Originally relased on April 2, 2004
Currently available on Blu-ray in the UK

Chicken Little
Disney Classic #45 (UK numbering)
Originally relased on November 4, 2005
Currently available on Blu-ray in the UK

The Wild
Disney Classic #46 (UK numbering)
Originally relased on April 4, 2006
Currently available on Blu-ray in the UK

WHAT DOESN’T CURRENTLY HAVE A UK BLU-RAY RELEASE?

Saludos Amigos
Disney Classic #6
Originally released on August 24, 1942
Not currently available on Blu-ray in the UK

The Three Caballeros
Disney Classic #7
Originally released on December 21, 1944
Not currently available on Blu-ray in the UK

Make Mine Music
Disney Classic #8
Originally released on April 20, 1946
Not currently available on Blu-ray in the UK

Melody Time
Disney Classic #10
Originally released on May 27, 1948
Not currently available on Blu-ray in the UK

The Black Cauldron
Disney Classic #25
Originally released on July 24, 1985
Not currently available on Blu-ray in the UK

Winnie the Pooh
Disney Classic #51
Originally released on July 15, 2011
Not currently available on Blu-ray in the UK, but is available in the US

WHAT NEXT?

So that leaves eight releases that Zavvi could realistically issue in the future. Given their rate of release recently, this could well happen in the next few months.

Where the issues will arise is with the remaining films that are yet to be issued in the UK on Blu-ray. 2011’s Winnie The Pooh reboot seems fairly attainable since we know there’s an HD Blu-ray transfer that is on sale in North America.

The remainder present a real issue, but what can be said is that it’s completely out of Zavvi’s hands. They can’t issue a special edition case for a release that doesn’t have a standard edition.

Interestingly, a gorgeous 55-disc boxset of all of the films has gone on sale at Zavvi. It lists five films as being unavailable on Bluray.

It also excludes entirely the 2011 Winnie The Pooh film, along with Dinosaur (which Kel Smith kindly pointed out is excluded in listings of Disney Animation Studios films in the UK), though it includes The Wild (Dinosaur’s replacement).

So, it’s a slightly confusing situation, but the current activity gives me hope that we’ll finally get as far as we can with the Zavvi steelbook collection.

Fingers crossed for the coming months.

Advertisements

The Problem With Zavvi’s UK Disney Steelbooks

There is a huge problem brewing with Zavvi’s steelbook range in the UK.

When Zavvi initially launched them in 2014, there was much excitement from the steelbook community and Disney fans alike. Marrying two strong groups of collectors together was a financial goldmine for Zavvi and Disney. At £20 a pop and with each item having a limited run of around 4000, the revenue on the entire collection was considerable. £80,000 per release, over fifty releases… That’s potentially over £4m of revenue by the time the series was over.

Out rolled the big hitters. Aladdin, Beauty and the Beast and The Lion King from their 1990s renaissance period. Snow White, Sleeping Beauty and Cinderella from their classic princesses era. New releases for Frozen, Big Hero 6 and Wreck It Ralph sold out quickly as pre-orders.

They’d suckered everyone in and could hope for a continued interest as more were released. Or could they?

Suddenly they were into the realms of the unknown. Sure, Tangled will sell well, but what about the less popular releases? The Sword in the Stone? Brother Bear? What about Oliver & Co or Saludos Amigos?

They started on this path, but clearly something in the numbers gave them cold feet and by the time Treasure Planet was launched in February 2016, they decided no further vault releases would see the light of day. Instead, all that has been issued since then is the new release item Zootopia and a pre-order for Moana, due for release in April 2017.

To make matters worse, Zavvi have now taken to reissuing all the Disney films already available as standard steelbooks, but this time as lenticular steelbooks, which indicates that they aren’t planning any further standard versions. For those collecting the set and with 35 Disney steelbooks in their possession, that’s something of a kick in the teeth.

WHAT’S LEFT TO RELEASE?

The following Disney vault films are yet to see the light of day as steelbooks, though some aren’t even available as Blu-rays yet.

Saludos Amigos
Disney Classic #6
Originally released on August 24, 1942
Not currently available on Blu-ray in the UK

The Three Caballeros
Disney Classic #7
Originally released on December 21, 1944
Not currently available on Blu-ray in the UK

Make Mine Music
Disney Classic #8
Originally released on April 20, 1946
Not currently available on Blu-ray in the UK

Fun and Fancy Free
Disney Classic #9
Originally released on September 27, 1947
Currently available on Blu-ray in the UK

Melody Time
Disney Classic #10
Originally released on May 27, 1948
Not currently available on Blu-ray in the UK

The Adventures of Ichabod and Mr. Toad
Disney Classic #11
Originally released on October 5, 1949
Currently available on Blu-ray in the UK

The Many Adventures of Winnie the Pooh
Disney Classic #22
Originally released on March 11, 1977
Currently available on Blu-ray in the UK

The Black Cauldron
Disney Classic #25
Originally released on July 24, 1985
Currently available on Blu-ray in the UK

The Great Mouse Detective
Disney Classic #26
Originally release on July 2, 1986
Currently available on Blu-ray in the UK

Oliver & Company
Disney Classic #27
Originally released on November 18, 1988
Currently available on Blu-ray in the UK

The Rescuers Down Under
Disney Classic #29
Originally released on November 16, 1990
Currently available on Blu-ray in the UK

Dinosaur
Disney Classic #38
Originally relased on May 19, 2000
Currently available on Blu-ray in the UK

Atlantis: The Lost Empire
Disney Classic #41
June 15, 2001
Currently available on Blu-ray in the UK

Lilo & Stitch
Disney Classic #42
Originally relased on June 21, 2002
Currently available on Blu-ray in the UK

Home on the Range
Disney Classic #45
Originally relased on April 2, 2004
Currently available on Blu-ray in the UK

Chicken Little
Disney Classic #46
Originally relased on November 4, 2005
Currently available on Blu-ray in the UK

Meet the Robinsons
Disney Classic #47
Originally relased on March 30, 2007
Currently available on Blu-ray in the UK

Bolt
Disney Classic #48
Originally relased on November 28, 2008
Currently available on Blu-ray in the UK

Winnie the Pooh
Disney Classic #51
Originally released on July 15, 2011
Not currently available on Blu-ray in the UK, but is available in the US

IS THERE A SOLUTION?

Well, without the numbers to help guide us, it’s difficult to speculate on making a business decision that should be focused on a financial gain. No business runs for long on a loss, so we can’t expect them to issue something that loses money.

However, there should be a compromise. Those invested in the majority of the items so far are more than likely to want to complete their collection, so they’d need to estimate how many people make up that pot.

There are groups of films there that can be treated slightly differently. Classics #6-#11 (Saludos Amigos, The Three Cabaleros, Make Mine Music, Fun and Fancy Free, Melody Time and The Adventures of Ichabod and Mr. Toad) are obviously niche items, but someone interested in one of them would surely want to pick all of them up. One solution on that front is to group them all together as one or two boxsets, which helps people complete the series whilst reducing their risk on people buying just one or two of them and leaving the rest. Indeed, the total running time of the six films is around 6.5 hours, so they could be done over two discs.

Some of them are popular enough for a standalone release. Bolt, The Many Adventures of Winnie the Pooh, Oliver & Co. and The Rescuers would fall into that category.  Limiting the releases to 1,000 copies and making that explicit on the item description would tempt in some sales to collectors – anything extremely limited with a Disney logo on it is bound to ignite interest.

It doesn’t help matters when the faithful shoppers are getting bombarded with pre-order emails for steelbooks of the likes of Street Fighter, Flight of the Navigator and Short Circuit.

Perhaps the best solution is to launch the remainder as a subscription service, with one released every month over a two-year period.  This could be modelled on their ZBOX series, and they could throw in other items to sweeten the deal. It may not be perfect but how else will they ensure people stick around for the release of Dinosaur?