Unless you’re 100% informed about Cambridge Analytica, you really need to watch this film. It covers a lot of what is already known to those who followed the Facebook-Cambridge-Analytica scandal at the time, as covered in The Guardian by Carole Cadwalladr in her whistle-blowing article “The Great British Brexit Robbery”.
Cadwalladr is interviewed here, along with Cambridge Analytica’s ex-director Brittany Kaiser and ex-employee of Cambridge Analytica Christopher Wylie. Kaiser does her best to paint a sympathetic picture of herself, though I struggled to forget that she was at the heart of everything that happened (thanks to the reminders in the film). As a source, Wylie’s credibility is questioned, though he features lightly. It is an example of how well the film does at keeping the viewpoint as balanced as possible.
Importantly, the film doesn’t end trying to imply that the earth-shattering revelations brought about by the Cambridge Analytica scandal have been resolved. The implications of this scandal and the continued work that seems to be going on at so many of the large technology companies feels like it’s getting worse by the day.
It’s a slightly disjointed film that, at times, doesn’t know what it wants to do with the subject matter. It may have been better-served as a four-part series, focusing on each of the subjects for an hour. The story of the New York media professor David Carroll and his hunt for his own personal information is probably the most interesting but isn’t mentioned for a long portion of the film.
I’d also like to see more prodding of current or ex-Facebook employees, who are clearly implicated in the accusations but continue to avoid the spotlight.
Regardless of its shortcomings, this is an important film to watch. It’s also one you might need to see quickly in case it unexpectedly disappears from Netflix. It might well be the most disturbing horror film of the year.