A lazy and by-the-numbers approach to modern-day documentary making threatened to undermine the message of Fed Up, though the overall result is somewhat satisfying.
It tells the story of the food industry of North America, focusing on the diets many believe are good for them and the root-causes of the misinformation they base their knowledge on. Several teenagers are used as central figures in the obesity epidemic to add a personal touch to what would otherwise be a rather statistical-based story.
As cross-examinations of entire industries go, there have been worse. However, it lays its message down early on and doesn’t really allow any competing points-of-view to be treated with any credibility. The result is that for the undescerning viewer their opinion may be altered quite quickly, though anyone used to this technique (Michael Moore does it very well) it immediately makes anything offered a potential falsety. That’s a shame because the message is one of the most important facing the developed world today.
A missed opportunity.
Fed Up can be watched on Netflix in the UK now.